Big Data Assignment Example | Topics and Well Written Essays - 750 words

Big Data - Assignment Example es, coupled with consumer loyalty data, gave the retailers unique overviews on product sales, customer buying patterns and overall market trends previously were available to any player in the consumer package goods to retail value chain. According to Liebowitz (2013), all these would have been fine except that in the late 1990s, the development of WWW, on top of the internet was making huge amounts of information readily available and these data sources literally changes the business models of many companies. Today, we are yet in another revolutionized experience of data driven businesses as new sources of data from avenues such as social media, mobile, sensor or machine generated data hold the potential to rewire an organization’s value creation process. Social media data provide insights into customer interests, passions, affiliations and associations and as well is being used for the advertising purposes due to the large audience it attracts. Such data can be used to optimize the customer engagement processes such as customer acquisition, activation, maturation, up-sell/cross-sell, retention through advocacy and development; other data sources provide real time data feeds at the most granular level of detail that enable predictive maintenance, product performance recommendations, and network optimization. Mobile devices on the other hand enable reallocation-based insights and drive real time consumer engagement that allow brick-and-mortar retailers to compete directly with onli ne retailers in providing an improved ,more engaging customer shopping experience, (Simon, & John Wiley & Sons, 2013). The massive volumes that amount up to terabytes and petabytes of data that include diversity and complexity of the data are straining the capabilities of existing technology stacks can be attributed to the less evolution of information technology adoption in businesses. Traditional data warehouse and business intelligence architectures were not designed to handle

Navy Insurance Essay Example | Topics and Well Written Essays - 500 words

Navy Insurance - Essay Example The recent rise in costs of operating marine trade and business through losses suffered through piracy has necessitated players in the industry of marine business to invest in the piracy insurance policies. According to UNCLOS (United Nations Convention on the law of the Sea), piracy is a multifaceted issue and takes cognition of all illegal act of detention violence as well as depredation that is directed towards ship or persons, or even cargo on board of the ship on the high seas. With the rise in piracy risks in the high seas, the emerging trend has been the insurance brokers offering marine insurance against piracy at very high premiums as compared to other risk premiums in the 21st century marine business. In particular, the premiums on offer depend on the routes of voyage, as the insurers are aware of the most affected regions by piracy such as the east African shores especially within the shoreline of Somali. Besides, the international community has invested notably in deployi ng military personnel to aid in restoring normalcy in the areas facing such challenges of piracy activity though this has had little effect in influencing the premiums concerning insurance against piracy. Nevertheless, an emerging trend reveals efforts by insurance companies to fund operations by specialized naval ships, which are specially designed and made to have the necessary equipments as well as machinery that would be used to escort cargo ships across the piracy risk prone areas at relatively minimal costs.