Henry David Thoreau and Resistance to Civil Government Essay Example for Free

Henry David Thoreau and Resistance to Civil Government Essay Henry David Thoreau was the most active participant in the Transcendentalist movement. He was a student and mentee of Ralph Waldo Emerson. While Emerson had transcendental ideas, Thoreau would act on them and fully practice them. Hence, he felt that he and others should resist America’s Civil Government. I heartily accept the motto, That government is best which governs least; and I should like to see it acted up to more rapidly and systematically. (Thoreau) Thoreau starts out his famous essay with the statement that government should be weak and the people strong. He was a strong advocate of the individual the rights of the individual. To him, a person should be self reliant, as Emerson taught. He felt that the more citizens relied on their government for their needs, then the stronger the government would become and that could be dangerous. He felt that being controlled by a government, or anything else for that matter, was a tragedy in a person’s life. The main reason that Thoreau wrote Resistance to Civil Government was because he was completely tired of a government that could allow slavery to exist. Slavery was an institution in the Southern states where people actually owned African Americans. He felt that if it was wrong for a government to have to much power over the individual and his/her rights, then surely it was wrong for another human to own another. In the institution of slavery, the slave has no rights at all. Slaves were made to work extremely hard. Thoreau had nothing against hard work for an individual’s own self-reliance, but the slave did not benefit from his/her work. The owner reaped all of the profit. They did not get to choose their profession, it was illegal to teach them to read or write, many owners beat them, and they could be sold away from their families at any time. The owner controlled everything about them even life and death. Slavery went against everything that Thoreau believed about government and the individual. If it was true that it government should have as little control as possible, then it was an abomination that this kind of power could control another. Thoreau was so appalled that a government that claimed in its constitution that all men were created equal, could turn a blind eye to the institution of slavery. He decided that since his tax dollars went to a government that supported such an institution, he would no longer pay his taxes. He hoped that he could inspire others who proclaimed abolitionist thoughts would do the same. However, they did not. In fact when Emerson came to the jail to post his bond, he asked Thoreau why he was in jail. Thoreau responded by asking Emerson why he was not in there with him. Thoreau’s idea of civil disobedience to a government that is not of the people has been successful for several generations after Thoreau’s death. He impacted the lives of such great men as Ghandi and the Reverend Martin Luther King, Jr. King used Thoreau’s method and turned a nation around and forced it to recognize the civil rights of all people by Resistance to Civil Government. Thoreau and his idea of peaceful protest will remain an affective way to change governments for generations to come.

A Case Study Of Benetton Marketing Essay

A Case Study Of Benetton Marketing Essay Promotion techniques have developed greatly over the years, but nothing has had a greater impact on the tools, methods or ways of developing the promotion strategies than the influence of the new technologies and of new communication tools. We live in an age of speed; communication has become faster and faster especially using Internet tools like: email, online social networks, web banners, web page advertising etc. In the digital age, the organizations should take advantage more and more of the power and the edge offered by the information technology, in order to inform the present or potential clients or consumers in a better and faster way. Marketers have been using electronic tools for many years, but the Internet and other new technologies created a flood of interesting and innovative ways to provide customer value. This new way of reaching the costumers has captured the imagination of marketing scholars and practitioners (Fuciu and Gorski, 2009). In this time and age, companies must proceed with care in choosing the most appropriate methods of reaching their clients or consumers from a financial or ethical perspective. But that does not mean that they can not shock the clients / consumers or use tools and ways of communications that mostly unusual and different from the common methods of promoting products or services. One of these unusual promotion / advertising techniques is the concept of unconventional advertising. In our paper we present the concept of this tool, a brief history as well as several important advantages and disadvantages, and a case study of social marketing advertising campaigns that were developed by the Benetton group which are meant to shock. 2. THE CONCEPT OF UNCONVENTIONAL ADVERTISING The idea of advertising is along as the history of mankind. Archeological finds have dated the early types of advertising, like inscription tablets, discovered in the basin of the Mediterranean Sea. There is evidence that the Romans would paint the announcements of gladiator combats on walls or stones at the crossroads (Kotler and Armstrong, 2008, p. 635) Before we can start to discuss the concept of unconventional advertising we must underline the concept of classical advertising. Over the years this concept has greatly developed and evolved due to the usage and evolution of promotion techniques. One of the most important definitions for the classical advertising is offered by the American Marketing Association (AMA, 2012) which states that advertising is the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas. According to Philip Kotler (Kotler and Armstrong, 2008, p.1014), advertising is any type of paid presentation and non personal promotion of certain ideas, goods or services by an identified sponsor. The advertising is considered to be any activity developed by an organization that has the role of preparing the general public to respond in an positive way to the organizations offer (Petrescu, 2008, p. 113). A group of authors (Balaure, 2002, p. 487) mentions that advertising is means by which the organization intents to offer the a large array of information to the public with regard to its activity, products, services brand or company by any identifiable supporter (identified buyer). Advertising (Zyman and Brott, 2008, pp. 11-12).is more than the TV commercials, it includes brand positioning, the package, choosing a certain celebrity as a product image, donations, customer relationship management, the way the organization treats its employees or even the way a secretary answers the telephone As we can see from the above mentioned definitions, it is possible to underline several common aspects of these authors like: (1) the placement of information in a persuasive manner; (2) the need to inform the clients / consumers or the general public; (3) there is always an object (product, service, event etc.) of the communication between the organizations and the market; (4) advertising is always paid by a certain individual or organization. Over the years the forms of advertising have evolved greatly. Probably the first recognized advertising forms that we can relate to were those of the 19th Century when in 1936 a French newspaper La Presse was the first daily paper that allowed to print inside its pages a paid advertising (Eskilson, 2007, p.58). Due to the development of new communication techniques since the beginning of the 20th Century like: (1) radio, in the early 20s; (2) commercial television advertising in the middle of the last century; (3) cable TV advertising in the 1960s; (4) Internet advertising since the early 90. All these forms of advertising have had a large number of variations over the years. Among these variations one is considered a bit different than the other ones: the concept of unconventional advertising. In the past years, more and more companies have allocated a bigger part of their marketing budgets for the unconventional strategies. There are several factors that have contributed to the growth of the importance of the unconventional advertising: (1) the lack of credibility and the inefficiency of traditional advertising; (2) customers reluctance to the advertising message; (3) the need to reduce the costs of promotion; (4) the need for differentiation of the products and brands; (5) consumers better understanding of marketing and selling techniques which makes them immune to commercial messages; (6) the need for a better targeting of the audience which has become more and more fragmented (Jurca, 2010, pp. 323 333). The new and innovative manners of the advertising companies and marketing specialists of gaining the attention of the clients has developed and evolved greatly in the last decades. In order to reach the clients differently then their competitors, companies have created new, inventive and unconventional tactics, strategies used for the promotion activities of products, services or events. The concept of unconventional advertising is not very different from the definition that was offered by the American Marketing Association but it is difficult to pin down because it is strictly related to the perception of the people and the frequency of use. The unconventional advertising is permanently changing that is why is virtually impossible to give a comprehensive definition of it. Nevertheless, it can be stated that unconventional advertising comprises all those unusual, non-traditional, innovative and inventive means, methods and strategies of promoting a product, service or brand (Jurca, 2010, pp. 323 333) Several important types of unconventional advertising have developed and it is important to underline certain aspects: (1) Viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Viral marketing is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what ads they watch and when. Viral is todays electronic equivalent of old-fashioned word of mouth. Its a marketing strategy that involves creating an online message thats novel or entertaining enough to prompt consumers to pass it on to others spreading the message across the Web like a virus at no cost to the advertiser (Howard, 2005); (2) Marketing in video games corporate marketers have for decades vied to embed their respective brands in movies and television shows, some are beginning to focus on subtler efforts by embedding brands and logos in electronic games. The advergaming industry allows corporate sponsors to connect with young consumers lifestyles (Kaikati and Kaikati, 2004, pp. 6-22). (3) Bait-and-Tease Marketing to the situation where a celebrity uses or talks about a product or a brand without it appearing conspicuous (Kaikati and Kaikati, 2004, pp. 6-22); (4) Bait-and-tease marketing is the strategy of getting people interested in something that later is revealed to be something quite different (Huba, 2005, in Jurca, 2010, pp. 323 333); (5) Ambient advertising is one of the most important forms of unconventional advertising. It is an outdoor form of promotion that uses alternative and unconventional media, called ambient media (Pavel and Cătoiu, 2009) in order to transmit the message; (6) Elevator advertising is another form of unconventional advertising that has been frequently used in the past years. The walls and even the floors of the elevator units can be used to promote products, services and brands either by placing stickers, posters or even products inside the units or by running commercial movies and ads if the elevators are equipped with screen displays (Pavel, Cătoiu, 2009); (7) Aerial advertising is a form of outdoor advertising, but it is not included in the above-the-line category and in this category includes airplanes pulled banners, skywriting, and blimps (Jurca, 2010, pp. 323 333) etc. As we can see there are several important and interesting methods of developing unconventional advertising, however there are several other elements that can be mentioned and are worth studying in a future paper like: body advertising; graffiti advertising; transit advertising; affiliate marketing; bathroom advertising etc. 3. FIGURES AND TABLES As an introduction to this case study it is necessary to explain, in a few words, what represents the Benetton Group to all of us. Benetton Group was established for the first time in a small Italian town in 1955 by the Benetton family. During the years, Luciano Benetton (one of the three brothers an a sister of the family) developed the company, engaging it in the manufacturing and distribution of clothing, shoes, cosmetics and accessories. The groups principal brands include United Colors of Benetton, Sisley, PlayLife, Nordica, Prince, Rollerblade and Killer Loop. In the advertising field, the genius whos name stand for himself in the branch is Oliviero Toscani, Benetton Art Director and Photographer hired by Luciano Benetton in 1982. He is the man who developed the idea that the products must be separate from advertisement. He is well-know around the world for his unusual advertising techniques and themes. Using these images in this unconventional way is an effort by Benetton to break through the complacency that exists in our society (à ¢Ã¢â€š ¬Ã‚ ¦). By removing these images from their familiar contexts and putting them in a new context they are more likely to be noticed and given the attention they deserve as the viewer becomes involved in the process of answering the questions: What does this image mean? Why does this image appear with a Benetton logo? How do I feel about the subject of the image? What can I do? Luciano BenettonBefore the Toscani Age, the Benetton Group used a traditional way of advertising, focused on its products and logo the Benetton word with a stylized knot of yarn above, contained within a dark green rectangle. Then, Luciano and Toscani realized that they have to stand apart from the rest of the competition and the standard practices of the advertising industry. So, they decided to use the idea of life style accessory and not a clothing brand according to Benetton. Disturbing, revolting, stunning, horrifying, shockingly graphic those are the words that define the Benetton Group advertising campaign. Its gritty, to real and so unglamorous everything fashion is not. And yet its an advertisement for a high end clothing company. All this started with the first theme of Toscani: teenagers and kids from culturally diverse nations who, dressed very colorfull in Benetton attire, were engaged in a variety of playful acts. These is the picture that created the pathway of the Benetton advertising campaign: racial harmony and world peace. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSsC4360tpwa46frL2-MMHG-vcZA1Ni7-q1QU2sFYye8UUeYQSXJQhttps://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSyQbygZHTYc4a7jUxQV1Il73zbaek3Kaoq-77_OQYUn0ejR38YXQ Fig. 1 Benetton All the colors of the World campaign 1982 1984 In a year in witch Ronald Reagan is in the White House and Michael Jackson and Lionel Richie are writing We Are The World, The Benetton Group launch United Colors of Benetton a phrase thrown into pop culture not only referencing the companys colorful clothing but also the idea that cultural diversity is good. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSlpvCgu6ewKjLgYARfXfgChEk0P5wLxkNh2s-LtgkSiWgtjWveZA Fig. 2 All colors are equal, just as all men are equal Benetton 1985 Then, in 1988, the company started to mix the people, ideas, legends and culture. So was born the new advertisements featured Joan of Arc and Marilyn Monroe, Leonardo da Vinci and Julius Caesar or Adam and Eve. https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRmcH6UtYDV0v2wu_APlI9Yz2kr8E0cUPPUhIpp-GL4tperPNYsoA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQBEmCoY5XczTw1HfNEKFy-JOoXZDQuwI-dHGaieR05F8PTAKCOhg Fig. 3 Mixing ideas Benetton 1985 Those mixed ideas and, most of all, the presence of black and white people in the same photo received severe criticism because many thought that was reminding the time when, bought in UK and USA, the black women breast-fed white babies in the times of slavery. Despite all the negative points of view, Benetton maintained that such photos were only symbols of brotherhood and not exploitation of the particular race. The next stept for Luciano Benetton and Oliviero Toscani was discussing other issues: social problems, war deaths, AIDS crisis, environmental disaster, political violence, war exile, etc. Unlike traditional adverts, our images usually have no copy and no product, only our logo. They do not show you a fictitious reality in which you will be irresistible if you make use of our products. They do not tell anyone to buy our clothes, they do not even imply it. All they attempt to do is promote a discussion about issues which people would normally glide over if they approached them from other channels, issues we feel should be more widely discussed. Luciano Benetton So, by switching the focus of the viewer to relevant issues of the time which they believe need attention, Benetton support a cause. Their posters and all advertising ads show aspects of life, unadulterated and uncensored. That shouldnt impact people negatively unless those people want to close themselves off from the world. And, the most important aspect of all, when people have a reaction, whether positive or negative, to an advertisement, that advertisement stays in their minds for longer. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQxufkmLOi3qRB9yD4YndGUlkoss5gOjjxqTBy2ob5ME5gFUq_Ahttps://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSCMrMFaGcKTLCdaxbe6tkIhrXqQ1TiUJG0kGKhEsqfh7t-zJ7x https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcR4zZ-vZbqg8WY3FOUYbm0LexU2FMyekrwjYqfIljegrEdX10L7 https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTge6woiEToiStvqlyMeaXUILtAoTCQNXzyc-cb0uhCr3xbueB2 https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRdDjTxxo2PwL33syPaSFmvDLRrG87Np9VhFhKLH1X6LKcTzvZ9cg Fig. 4 Mixing ideas Benetton 1992 and so These advertising offended Nearly every advertisement today is in some way promoting a certain lifestyle, or seems to include the message that without the product in question, happiness is unattainable. By choosing the skinniest and prettiest models to wear the clothes that they produce, many companies lead the viewer to believe that, by wearing those clothes, they can look just like the models. But when this doesnt happen, especially the young women are affected by depress because, despite the effort and money that they pay to buy the clothes advertised, the look will never be the same. So, by switching the focus of the viewer to relevant issues of the time which they believe need attention, Benetton support a cause. Their posters and all advertising ads show aspects of life, unadulterated and uncensored. That shouldnt impact people negatively unless those people want to close themselves off from the world. Benettons policy of social responsibility 5. CONCLUSIONS By submitting your paper, you agree and accept the commitment that at least one of the co-authors will present the paper in person at the 2012 International Scientific Conference of the Romanian-German University of Sibiu conference. Accepted and presented papers will be published in the CD Conference Proceedings with ISBN, as well as in written format edited in partnership with Lambert Academic Publishing from Germany.

Inherent Evil of Man Exposed in Lord of the Flies :: Lord of the Flies Essays

Inherent Evil of Man Exposed in Lord of the Flies The novel Lord of the Flies by William Golding used a group of British boys beached on a deserted island to illustrate the malicious nature in mankind. Lord of the Flies dealt with the changes the boys underwent as they gradually adapted to the freedom from their society. William Golding's basic philosophy that man was inherently evil was expressed in such instances as the death of Simon, the beast within the boys, and the way Ralph was fervently hunted. Through the story Simon acted as the Christ Figure. The death of Simon symbolized the loss of religious reasoning. As the boys killed Simon they had let out their savage urges and acted in a cannibalistic manor. Even after the death of Simon Jack and his tribe did not feel any penitence to what they had done, killing to them had become second nature.The circle became a horseshoe. A thing was crawling out of the forest. It came darkly, uncertainly. The shrill screaming that rose before the beast was like a pain. The beast stumbled into the horseshoe."Kill the beast! Cut his throat! Spill his blood!" (Golding 141).In this quote a figure had crawled out of the forest and the ring had opened to let it inside. Mistaken as the beast by the Jack's tribe, Simon was beaten to death. After the group disbanded for shelter from the storm. The storm subsided and the tides moved in and out, Simon's body was washed to sea. Here because of the storm, the darkness and fear the boys became hysterical. They acted savagely not knowing what they were doing. The boys did not take a second look to what their actions were. They had let their malicious urges control them. He cam-disguised. He may come again even though we gave him the head of our kill to eat. So watch; and be careful (Golding 148). Here Jack is warning his tribe about the beast. Not caring or taking any notice to what had taken place with Simon. Jack or his tribe does not feel any remorse for the murder they had committed, whether they realized that or not. To Jack and his tribe what they had done was a pretentious accomplishment. A death could go by their eyes blindly. One example in the book referring to William Goldong's view to society was the beast.

Stuck In Time :: essays research papers

It's 2139 and Charles Stimatra, head of the ITEDRC (International Time Exploration and Defense Research Company), has figured out a formula and machine enabling one person at a time to be transported to another time. The glitch he is working on is the person can only be estimated where he will be when he gets transported. The closest they can get is three kilometers within the configured destination. Seven out of twenty three men have been lost and killed because one ended up inside a rock, another 300 feet in the air and the last got stuck in another person causing a time malfunction and creating an explosive object. The others whereabouts are unknown. The other men went back again and tried to save as many from dying as they could because it could cause a chain reaction through history and completely change everything. The future is a whole different matter. Since the future can always be changed, sending someone to the future could change the past. Charles and his associates are not the only ones experimenting in time travel. These people are called hackers, which is why there are Time Police. They devote their lives to protecting the past. For example, if someone went back and killed Hitler, it could change everything. The Time Police stop these people from doing so. Captain of the Time Police used to be Sergeant Carl Lamberg. He was one of the many that had to erase their identity and lives so they could protect the future of the human race. Which brings us to the story of how Carl died. How do I know? Because I am Carl Lamberg. "Control, I'm ready to transmit. Confirm safety for time transport." I let go of the intercom button and waited for the confirmation. "This is Control, we confirm transport. You have the go ahead." This is my thirteenth time and I still get nervous. I reach for the bottom of my shirt to wipe my forehead but the chair starts to shake and I end up in 1642 five feet above the ground. I drop and absorb the impact with my knees. My mission is to find a gold transport to a king and stop a hacker from robbing it. Hackers can easily kill people from the past because they use modern weapons, while the people they are robbing have to reload after every shot. I brush myself off and set off down the road.

Awakening Essay -- essays research papers

When Kate Chopin's "The Awakening" was published at the end of the 19th Century, many reviewers took issue with what they perceived to be the author's defiance of Victorian proprieties, but it is this very defiance with which has been responsible for the revival in the interest of the novel today. This factor is borne out by Chopin's own words throughout her Preface -- where she indicates that women were not recipients of equal treatment. (Chopin, Preface ) Edna takes her own life at the book's end, not because of remorse over having committed adultery but because she can no longer struggle against the social conventions which deny her fulfillment as a person and as a woman. Like Kate Chopin herself, Edna is an artist and a woman of sensitivity who believes that her identity as a woman involves more than being a wife and mother. It is this very type of independent thinking which was viewed as heretical in a society which sought to deny women any meaningful participation. The fact that Edna is an artist is significant, insofar as it allows her to have a sensibility as developed as the author's. Furthermore, Edna is able to find in Mlle. Reisz, who has established herself as a musician, a role model who inspires her in her efforts at independence. Mlle. Reisz, in confiding to Edna that "You are the only one worth playing for," gives evidence of the common bond which the two of them feel as women whose sensibilities are significantly different from those of the common herd. The French heritage which Edna absorbed through her Creole upbringing allowed her, like Kate Chopin herself, to have knowledge or a way of life that represented a challenge to dominant Victorian conventions. In Creole society, women are dominated by men, but at least the freer attitude toward sexuality allows a woman opportunities for romance which are lacking in Anglo-Saxon culture. But sexual freedom is of little interest to Edna unless it can be used as a means of asserting her overall freedom as a human being. Learning to swim is thus important to her, because it allows her to have more control over the circumstances of her own life through the overcoming of the dread of water and the fear of death which it symbolizes. Again, the process through which Edna attains liberation and, in the author's words, begins to "do as she likes and to feel as she likes," is a gradual one. From stat... ...otagonist, or the heroine. She dares to rebel against prevailing society, and even the very title of the book, as named by Kate Chopin, "The Awakening" is analogous to danger. Is the truth then so dangerous and horrific that one risks suicide? And if so, is this applicable to everyone? Similarly I would ask the question, if this were to be the case, or if even not, why is that most of the population is not committing suicide? Surely they are living lives which they would not prefer, for example, most people according to polls would not report their job unless they had to and were paid for it. Most marriages end in divorce. Indeed, the degree and level of suffering and pain throughout the populace is almost unfathomable. Perhaps, Ms. Chopin was living out a vicarious reality through Edna in committing suicide...and perhaps, this may be the underlying reason for the great reception which this novel has enjoyed...as well as staying power. Similarly, it has also been appointed a kind of jewel of the vanguard of women's rights. Indeed, "The Awakening" is one novel which exemplifies the attempt -- even realization -- of American womanhood's escape from personal and domestic bondage.

Restoration of Rauza Sharif, Sirhind, Punjab

RESTORATION OF RAUZA SHARIF, SIRHIND, PUNJAB Abstraction:Sacred memorials such as Mausoleums, Shrines, and Dargahs of Sufis represent the traditional grave architecture. Among the major such Mausoleumsâ€Å"The Rauza Sharif of Mujaddid Alfisani†at Sirhind, Punjab is like one of these memorials holding great historical, spiritual and cultural significance. Hence our purpose is to document the present conditions of the impact zone, in footings of Architecture, planning, stuffs and engineering and place the lack on assorted foreparts, based on this analysis of the impact zone, place the potency of architectural intercessions and consequently propose appropriate design solution to turn to the concerns of today and tomorrow. Keywords:Sacred memorials, Dargahs, congestion, climatic impact, climatic control, invasions, atmosphere, holiness, repose. Introduction: Brief history: The sacred â€Å"RAUZA SHARIF† at Sirhind, Punjab is the topographic point of historical significance and besides spiritual and cultural significance.RauzaSharifor Dargah ofShaikh Ahmad FaruqiSirhindi( popularly known as Mujaddid, Alf-Isfani )is situated on theSirhind–Bassi PathanaRoad at a little distance to the North ofGurdwara Fatehgarh Sahib. Sheikh Ahmed Farooqi lived at this topographic point during the times ofAkbarandJahangirfrom 1563 to 1624. TheUrsjubilation ( decease day of remembrance ) of the Mujadid are held here for more than 300 old ages and are mostly attended byMoslemsfromIndia,Pakistan,Afghanistan,Dutch east indies,Bangladeshand other Muslim states. There are a figure of other graves in the compound largely of the members of Shaikh Ahmad ‘s house. The mausoleum is a all right edifice made of bricks partially overlaid with rock and marble. Near to it there is the mausoleum of Rati-ud-Din, an ascendant of the Mujadid. Not far here are the rauzas of Mujaddid’s boies Khawaja Muhammad Sadiq and Khwaja Muhammad Masum. The rauza of latter is sometimes called rauzachini on history of its first-class mosaic work. In its premises are many other Gravess of the members of the house of the said reformist and some members of the governing household ofKabul. There is a expansive mosque with a cellar and a little armored combat vehicle for executing ablution before the supplications. The shrine has since been taken over by Government of India as a historic memorial and regular employees have been kept here for its care, up maintain and care. The point of position of every person with regard to the sacredness of a holy topographic point varies. most of the trusters follow the lone imprints of their ascendants and give no importance to the atmosphere and holiness of the topographic point which if non given consideration will eventually ensue in a topographic point holding merely crowd of trusters sitting in a topographic point of heavy via medias in footings of infinite quality and kernel of the sacred feel. For illustration. KALIYAR SHARIF. One gets a cheerless feeling if he/she visits the topographic point for the first clip. Though the program is really much celebrated and one becomes eager to see it when he hears its name. In the same manner â€Å"The Rauza Sharif† at Sirhind, should be given the attending so that in the class of clip the increase in the figure of multitudes sing this topographic point do non present any sort of menace to its atmosphere. PRESENT AREA OF STUDY The present country of site of Rauza Sharif covers an country of approximately 12 Estates, embracing 7 shrines with the chief shrine of AL MUJADID as per our first visit we found following factors which should be thought of and their solutions should be incorporated in the design proposal for the development and preservation of this heritage site.The ancient constructions of the site such as the guestrooms, ablution pool etc. should be maintained and given due importance the guestrooms doors open towards the chief entryway ambulatory plaza disturb the privateness of its invitees, apart from this there is excessively much congestion in these suites. The solution of this will be that the burden of these suites must be reduced and some more guest suites should be made away i.e. out of the direct sight of the visitants come ining the chief entryway gate.There is invasion in the composite by the staff houses which spoil the atmosphere of the Rauza Sharif, and should be screened off wholly from the chief shrine by relocating them someplace else on the site and by making landscape gardening.In summers noon clip one thinks of rapidly running off after sing the topographic point due to heat and tiredness, hence the countries bring forthing the plentifulness of heat such as cardinal plaza without any verdure or any shading shelter should be thought off.The shrine composite has got a plentifulness of agricultural land which can be utilized for seting fly-by-night trees apart from using them for the intent of agribusiness besides. Another thing is that there is no proper connectivity between the chief shrine and the shrines of the predecessors of Al Mujaddid as a consequence of which one leaves them unvisited, by and large during their first visit, therefore there should be a proper ocular and prosaic connectivity. Their care will besides so be given importance.The paths in the composite should be planned such that the Sub shrines should besides be visited by the visitants . These complecting tracts shall hold street furniture and besides the rock pieces holding engraved on them the history of the topographic point, thereby doing the visit more enlightening and synergistic.The pool which is unmaintained soon should besides be maintained and reopened as it will assist in cut downing the heat of the premises and will besides function the intent for which it was ab initio built i.e. ablution.Cosmic Coherence: The cosmic coherency of the premises should besides be analyzed and a layout program which coincides and lucifers with the coherent forces should be implemented in the new proposal of the shrine composite so that an environment of holiness and repose is maintained, which should decidedly be the property of the sacred infinite, as the sacred edifice is a topographic point that contains certain qualities similar to those arising from nature in harmoniousness with its milieus. Methodology:Limit of all the shrines within the country of survey of the site, placing other heritage constructions which fulfill the supportive maps for illustration the invitee house, pools etc, which are to be retained and restored.Identify the constructions presenting hinderance to the position of the heritage construction, deteriorating its atmosphere and magnificence and pulverizing them for illustration houses and quarters of the workers.The constructions which can’t be demolished should be subdued by taking one upper narrative and adding the elements which compliment the original heritage construction.Taking clime into consideration implement/provide some shading devices for illustration canopies, arbors along the paseos which will assist in cut downing heat for the visitants every bit good as staff.The prominence of the sellers selling tea, java, bites and juice should be reduced by cut downing or curtailing the size of the stall. It could be done by doing a standard faculty of the peddling stables.Planing the proper path for the prosaic traffic coming to the shrine composite such that no visitant accidentally leaves the other shrines unvisited. All the shrines within the composite should be decently maintained by carefully analyzing these constructions and taking the multiple beds of white wash applied over their surface one over the other in due class of clip thereby uncovering the original masonry construction and eventually cleansing and using the transparent varnish over its surface to protect it against the gnawing conditions.Peoples populating in the premises besides rear cowss. They should be besides given due consideration and should be planned carefully.Decision: The heritage site under survey should be restored in such a manner that it is free from ugly invasions or instead free from the invasions of peripheral importance to supply positions and views in the site, taking to and from the heritage edifices to the public topographic points ( remainder houses, Parkss, sitting countries etc. ) . the street flower stalks should be provided such as street furniture and canopies etc. to cut down the heat generated during the hot conditions and all the heritage edifice within the composite should be readily seeable with regard to each other and the peripheral or the supportive services such as, guest house, ablution country, staff quarters and lavatories etc. should be visually segregated and physically accessible with easiness to its users. Mentions:Heritage site visit of RAUZA SHARIF, Sirhind.Internet, Wikipedia.Creative infinite diary ( January 2014 publication ) .Meeting with Prof. Kiran Joshi, Prof. S.S. Bais on 4ThursdayJune 2014

Outline and Analyze the Challenges Facing Mellon Investor Services Essay

Assignment Task Outline and analyze the challenges facing Mellon Investor Services in their organizational redesign and assess how well the company have dealt with those challenges in how they are approaching and managing the change. Delong, T. and Vijayaraghavan, V. (2002) Mellon Investor Services (ECCH case reference 9-402-036, Harvard Business School) Introduction Mellon Investor Services (â€Å"MIS†) is an investment management and investment services company, focused to help clients manage and move their financial assets and succeed in the rapidly changing global marketplace. Between 2000 and 2001 MIS underwent a substantial organizational redesign, which will be critically considered in this essay. Wittington and Mayer (2002) suggest that organizational performance is driven by the company’s ability to redesign structures frequently, however the change requires participation of people leading the change i.e. agents, organizational structure that welcomes the change and appropriate managements styles. The Chief Financial Officer of MIS, Jim Aramanda led the company for few very successful years, during which MIS was providing new offerings for transfer agent services including issue services, employee plans and direct services, broker / dealer services. The company had five years of successful growth and MIS was meeting and exceeding its financial goals. In Autumn of 2002 Aramanda’s became concerned for the successful future of the company and he recognised few areas that required closer attention: †¢different business units were not consolidating their offerings and taking advantage of various products, which resulted in two Requests For Proposal coming from one client whereby both RFPs were replied to separately, as opposed to a combined and unified response, †¢current successful offering of core products did not guarantee that MIS would grow in future, †¢MIS staff were not building long-term relationship with the clients therefore business opportunities may not be spotted in good time, †¢requirement for new measures of performance and progress, †¢lack of focus on hiring and rewarding talented people, †¢lack of focus on product development, which was manifested in product being offered by the sales department without confirmation that the product may actually be delivered to the clients, †¢Some of the groups, such as technology, were too achievement oriented without being focused. In order to address the above concerns and mould the company to his new vision, Aramanda hired a number of experienced consultants to support his structural redesign of MIS. Aramanda realised that the change would also involve a dramatic shift of vision and attitudes to introduce new systems and subsystems, with the likely result of clash of wills. Buchanan & Badham (2008) argue that such a change can be successful if it involves one person influencing the organization according to their values, and Aramanda had the clear vision and skills to gather a team of knowledgeable people to fundamentally amend and adjust MIS future capabilities. The change that MIS underwent could be classified as ‘strategic’ or ‘transformational’ (Buchanan and Huczynski, 2010) and it aimed to redefine the boundaries, methods of problem-solving and doing business in the company. Aramanda acted on his vision in a very organized manner, as he instantly hired experienced, independent and talented consultants, Mary Davis and Jeanne DiFrancesco, and empowered them to accurately assess how the change should be conducted whilst keeping disruption of the day-to-day business activities to the minimum, design a four-phase project that was consistent with Aramanda’s aggressive deadlines, and work alongside all business units to manage the organizational change smoothly and efficiently. Although the organizational change instigated by Aramanda and facilitated by the consultants proved a great success, there were certain areas that should have been dealt with differently. The main challenges I have chosen as a topic of this assignment included overall communication, dealing with resistance to change and managing relationships. 1. Communication Buchanan and Huczynski (2010) note that many managers do not pay attention to communication when implementing change, which may increase employee absenteeism, turnover and low productivity. Furthermore, some of the reasons for employees’ increased expectation during the change process are availability of information through the internet as well as employees’ anticipation to contribute ideas and be kept informed. If these expectations are met, employees feel valued and therefore are more likely to be committed to the company and perform better at their work. Aramanda wanted to be supportive of a certain degree of open communication culture, which was manifested by a requirement for the employees to nominate their colleagues for newly created job posts. This approach was also constructed to represent Aramanda’s interests and to manipulate employee attitudes and behaviours. The nomination process aimed to take advantage of knowledge in the network or informal skills that perhaps could have been difficult to be evaluated by an outsider. The outcome however proved to be different than anticipated, as it created a negative feeling amongst the employees. Furthermore, one of the reasons for hiring consultants in the first place was to take advantage of their impartiality and independence from office politics. Insufficient communication was also evident in Phase One of the organizational change, during which key services, products and activities of the business were analysed. The result was anxiousness amongst the employees, who being afraid of job cuts, would feel that they were disregarded and forgotten, which in return lowered their productivity until the process was complete. As outlined by Buchanan and Huczynski (2010), many companies operate within a range of open and closed communication climate. Open and honest communication leads to employees having realistic expectations, and closed and defensive communication creates an atmosphere of distrust and secrecy. Although Aramanda’s relationship with his superiors was commendable, as he had a very open working relationship with the consultants and his direct reports, the communication with his employees was not as successful. One of the reasons for this situation was a lack of Head of Corporate Communications, whose post was vacant until June 2001, therefore all information during the process of a change was not communicated to the staff. Kotter and Schlesinger (1979) confirm that communication of ideas assists employees see the logic and need for change. The implication for MIS was that employees did not understand what was happening, therefore they were more unlikely to follow management decisions. Issues of communication also affected existing relationships with clients. One of the objectives of the organizational change was to evaluate every job function and employee in line with the new business strategy. This resulted in creation of new key groups, including new ‘business development’ team focused on growth and return on investment in new clients and ‘client management’ team whose assignment was growth and return on investment in existing clients. The new groups comprised of employees that had to move away from the relationships they took time and effort to establish with their clients. Before the change these relationships lead to more sales and generated more business through word of mouth. Furthermore, strong relationships improved the internal organization, morale, increased engagement and lead to greater satisfaction at work. By creation of new groups the above relationships were damaged or broken, which could have lead to a possible revenue loss caused by the impact that the organizational change had on the client satisfaction. 2. Resistance to change Buchanan and Huczynski (2010) confirm that change implies a positive experiment and creation of something new as well as a negative confrontation with the unknown through the deconstruction of familiar arrangements. Some of the MIS employees demonstrated unwillingness to accept the proposed changes, as they perceived them as threatening to the individual. The main causes of resistance to change were as follows: †¢Lack of facilitation and support Kotter and Schlesinger (1979) outline facilitation and support as most helpful, where fear and anxiety lie at the heart of resistance. At MIS some of the managers were not supporting their employees in new roles, as people were expected to continue to take care of their old responsibilities, therefore the new responsibilities had to take second priority. They employees were not given sufficient time to adjust to new jobs or recover after demanding period. †¢Low tolerance for change Buchanan and Huczynski (2010) stress that that people differ in their ability to cope with change and uncertainty, which may lead them to oppose even potentially beneficial changes. Kotter and Schlesinger (1979) agree that if the change is significant and the employee’s tolerance for change is low, he might begin to actively oppose the change for reasons he does not consciously understand. †¢Misunderstanding and lack of trust Buchanan and Huczynski (2010) argue that employees are more likely to resist the change if they don’t understand the reasons behind it. As outlined in the section above regarding lack of communication, it becomes transparent that MIS employees were not told what are the positive implications of change, therefore they believed the change might cost them much more than they would gain. This could be characterised by having a low level of trust between employees and managers and result in misunderstandings and increased perception of threat when change was introduced. 3. Networks and relationships Another challenge facing the organizational change of MIS was managing existing relationships and creating new networks. One of aims for the reorganization once MIS services and products and market needs were analysed, was to break down capabilities into building blocks and then to recompose the blocks to fit within the new strategy. In practice this meant changing the divisional structure of the organization from service-based to customer-based. The change from ‘squares’ to ‘squares and triangles’ caused a large power shift and a felling of unrest and injustice to many employees. In the new organization chart the ‘triangles’ comprised of market-facing professionals and were perceived as the ‘winners’. The triangles included new business development, client management, product management & development and business management & analytics units. A triangle holds its place as a symbol in the mathematics of ideal proportions and in the MIS reorganizational design employees chosen to become a part of new teams were deemed as ‘drivers’ having a superior status. This formal status was closely related to the leadership, generally accepted by the others with a power to influence and control other groups. On the other hand, the ‘squares’ represented all other employees in the company and were perceived as the ‘losers’ and ‘followers’ and deemed to have an inferior status. Buchanan and Huczynski (2010) note that lower status groups have less power and tend to be less influential, therefore employees actively seeking status in order to fulfil their self-esteem may experience personal dissatisfaction. Buchanan and Huczynski (2010) note that this method of implementing organizational change can cause confusion and increase employees’ level of stress. The MIS consultants hoped that by dismantling of social networks, new networks would grow very quickly. The presumption was made that the existing social networks used to compensate for the inefficiencies in the old system, so now they should accelerate the efficiencies of the new system. Some employees viewed this as a positive move, as it allowed transitioning some people to other teams to build communication and continuity based on their prior experiences in other business areas. This however had a more political aspect as many managers when switching roles from ‘triangles’ to ‘squares’ in their self-interest wanted to take the good people with them. In practice, whereby poor communication was also a contributing factor, the new social networks were not created as rapidly as anticipated and had a negative influence on employee engagement and work performance. Another reason for changing the divisional structure of the organization was MIS’ lack of integration. Child (2004) stresses that integration is a vital product of good organization, whereby different activities collectively create value. One of identified reasons for change at MIS was to consolidate their product offering to create more value for the customers. Although it is relatively easy to state the requirement for integration, it is not so straightforward to achieve it. The problem of integration presents itself most noticeably in the relations between functions that are responsible for producing services according to predetermined parameters established within the company, and functions that have to continuously adapt to the external environment. The organization cannot remained viable without this integration. Teams are one of the most commonly used means for achieving integration, however during the implementation of change at MIS these were taken apart under conditions of uncertainty and pressure. One of the signs that the integration needs were not sufficiently met by the new teams was conflict between departments, mainly between ‘triangles’ and ‘squares’. This situation would require ongoing monitoring to ensure that the conflict does not become persistent and threat overall teams’ performance. Summary As outlined above, the main challenges of the organizational change instigated by Aramanda included overall communication, dealing with resistance to change and managing relationships. The organizational change was possible due to a great contribution from the consultants, who appreciated that an organizational change is a complex process to dramatically adjust organization vision, structure and culture in a continuous effort to improve the performance. Reference list 1.Buchanan D., Badham R. (2008) ‘Power, politics and organizational change: Winning the turf game’, p. 9. 2.Buchanan D., Huczynski A.A. (2010) ‘Organizational behaviour’, pp. 329-330, 562-564, 570-573. 3.Child J. (2004) ‘Organization: Contemporary Principles and Practice; Chaper 4: Achieving Integration’, p. 81-82. 4.Kotter J. P., Schlesinger L.A. (1979) ‘Choosing strategies for change’ Harvard Business Review, March – April pp. 108-109. 5.http://www.bnymellon.com/about/index.html, accessed on 18 June 2012.